What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the practice of preparing content so large language models quote it directly inside their answers. When a buyer asks an AI assistant for the best option in your category, the engine assembles a response from sources it trusts — GEO is the work of becoming one of those cited sources.
It matters because behaviour has shifted: people increasingly ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews before they click a single blue link. If your brand isn’t structured to be cited, you’re invisible at the exact moment of intent — no matter how well you rank. Closely related to GEO is AEO (Answer Engine Optimisation); we use the terms interchangeably.
GEO vs SEO
GEO and SEO are complementary, not competitive. SEO earns a position on a results page; GEO earns a mention inside a generated answer.
| Dimension | Traditional SEO | GEO / AEO |
|---|---|---|
| Goal | Rank on the results page | Be cited in the answer |
| Unit of success | Position & clicks | Citations & mentions |
| Key signals | Backlinks, keywords | Entities, structure, schema |
| Surfaces | Google, Bing | ChatGPT, Gemini, Perplexity |
Want the deep dive? Read GEO vs SEO: how to be cited by ChatGPT, not just ranked by Google.
Who needs GEO?
- 1D2C brands — when AI engines recommend products in your category, you want to be the one named, with your reviews and differentiators quoted.
- 2E-commerce sellers — shoppers increasingly ask assistants what to buy on Amazon, Flipkart and beyond; GEO puts your brand in those answers.
- 3Personal brands & founders — be cited as the expert when buyers ask AI assistants who to trust in your space.
Our 4-step GEO process
- 1Audit — we measure your current AI share of voice across engines, crawler access, schema coverage and content structure to find the gaps.
- 2Structure — we fix the foundations: answer capsules, FAQ blocks, Organization/Service/Article schema, llms.txt and AI-crawler access.
- 3Authority — we build the entity signals AI engines trust: consistent mentions, citations on credible sources and accurate, recent content.
- 4Measure — we track which engines cite you for your priority prompts and report AI share of voice in plain English, then iterate.
What you get
- 1An AI visibility audit with your current share of voice across ChatGPT, Gemini, Perplexity and AI Overviews.
- 2Answer-first content and answer capsules engineered to be quoted verbatim.
- 3Structured-data (schema) implementation across your key pages.
- 4Technical AI-crawler access: robots.txt, llms.txt and clean, server-rendered HTML.
- 5Entity-authority plan and ongoing citation tracking with plain-English reporting.
Transparent pricing
We scope GEO as a transparent monthly engagement with no hidden retainers. What you pay depends on your site’s current structure, content volume and how competitive your category answers are — and we’ll tell you honestly whether you need a one-off foundation fix or an ongoing programme. As a new agency, we earn trust with clear scope and visible results, not lock-in. The first step is a free audit.
GEO FAQ
GEO, or Generative Engine Optimisation, is the practice of structuring your content, schema and entity presence so AI engines like ChatGPT, Gemini and Perplexity quote your brand as the answer. Where SEO earns a ranking on a results page, GEO earns a citation inside the AI-generated answer itself.
SEO earns rankings on Google and Bing; GEO earns citations inside AI answers. They share foundations (clean technicals, authoritative content) but optimise for different surfaces. Most brands need both in 2026: SEO for the results page, GEO for the growing share of buyers who ask an AI assistant before they ever click a link.
We prioritise ChatGPT, Google AI Overviews, Gemini and Perplexity, since they drive the most assistant-led discovery, and track DeepSeek and Claude as adoption grows. The underlying work — clean structure, schema, crawler access and entity authority — improves your visibility across all of them at once.
Yes. D2C and e-commerce brands win when AI engines recommend their products and category answers; personal brands and founders win when they are named as the expert. If your buyers ask AI assistants for recommendations in your category, GEO puts you in that answer — and the earlier you start, the more entity authority compounds.
Publish answer-first content with self-contained answer capsules, add accurate schema (Organization, Service, FAQPage, Article), allow AI crawlers in robots.txt, and build entity authority through consistent mentions on trusted sources. Recency and clear structure matter especially for Perplexity. We run all of this as a managed programme and track which engines cite you.
There is no fixed price — cost depends on your site's current structure, content volume and how competitive your category answers are. We scope GEO as a transparent monthly engagement with no hidden retainers, and we will tell you honestly whether you need a one-off foundation fix or an ongoing programme. Start with a free AI visibility audit.
GEO compounds over roughly three to six months as engines re-crawl your content and your entity authority builds. Crawlability and schema fixes can register within weeks, but consistent citations across multiple engines take a quarter or two of sustained work. We report progress with visible AI-share-of-voice tracking throughout.
We track AI share of voice — how often, and where, AI engines cite you for your priority prompts — alongside crawler access, schema coverage and the downstream traffic and leads from AI surfaces. You get plain-English reporting that shows which engines cite you today and where the gaps are.