Caught by Apricot
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Full-funnel · AI-era marketing

Get caught in the
right eyes.

Marketing that gets you noticed — by people and AI. We build full-funnel growth engines for D2C, e-commerce and personal brands across India.

Now onboarding founding clients
Senior operators · AI-search-native from day one
Sample dashboard
Blended ROAS
6.4x +180%
GEO-native
Free audit
Built for AI search
Platforms & channels we run for clients
Google AdsMeta AdsInstagramAmazonFlipkartWhatsAppChatGPTGeminiPerplexityGA4ShopifyKlaviyoGoogle AdsMeta AdsInstagramAmazonFlipkartWhatsAppChatGPTGeminiPerplexityGA4ShopifyKlaviyo
0
Specialist services
run as one growth engine
0
AI engines we optimise for
ChatGPT · Gemini · Perplexity · AI Overviews · DeepSeek
0%
Attributable spend
GA4 + server-side tracking
0
Hidden retainers
transparent pricing, always
Where we start

Every engagement opens with a free audit.

Of your ads, analytics and AI visibility — with a prioritised list of where the growth is.

Get a free audit
Answer capsuleSelf-contained · built to be quoted by AI engines

Caught by Apricot is a new full-funnel digital marketing agency for D2C, e-commerce and personal brands in India. We run paid media, social, e-commerce, SEO and AI Search Optimisation (GEO) — built AI-search-native from day one to get brands cited inside ChatGPT, Gemini and Perplexity, not just ranked on Google.

01What we do

Twelve services. One growth engine.

From the first click to the final AI citation — every lever a modern brand needs to be seen, trusted and bought, run by specialists under one roof.

Performance

Paid / Performance Marketing

Full-funnel Meta & Google Ads engineered for profitable, scalable sales — not vanity clicks.

Growth

E-commerce Growth

Amazon, Flipkart & D2C storefront growth — listings, ads, retention and LTV expansion.

NEW · Future-ready
AI Search

AI Search Optimisation (GEO/AEO)

Become the cited answer inside ChatGPT, Gemini, Perplexity & Google AI Overviews.

Social

Social Media Management

Always-on management for brands, founders & celebrities — strategy, calendar, community.

Creative

Content & Creative

Scroll-stopping reels, posts and ad copy produced at the pace performance demands.

Search

SEO

Technical, on-page and content SEO that compounds organic traffic month over month.

Retention

WhatsApp & Email Marketing

Lifecycle flows and broadcast campaigns that turn one-time buyers into repeat revenue.

Conversion

Web Design & CRO

Fast, conversion-tuned sites and landing pages with continuous A/B experimentation.

Brand

Branding & Identity

Positioning, naming and visual identity systems that make brands instantly recognisable.

Trust

Online Reputation Management

Review velocity, sentiment monitoring and search-result control for people and brands.

Measurement

Analytics & Reporting

GA4, server-side tracking and Looker dashboards so every rupee is attributable.

Influence

Celebrity & Influencer Marketing

Creator and celebrity campaigns with vetted talent, briefs, usage rights and tracked ROI.

04AI Search Optimisation · GEO / AEO

Be the answer,
not just a link.

Buyers now ask ChatGPT, Gemini and Perplexity before they ever reach Google. Generative Engine Optimisation makes your brand the source those engines quote — with citations, not just rankings.

This page is itself built to GEO spec — a live demo

AI Share of Voice

Citation frequency across engines · illustrative

Last 30 days
ChatGPT34%Gemini27%Perplexity22%AI Overviews19%DeepSeek14%

How we win citations

GEO lever → outcome (illustrative)
GEO leverWhat it earns
Answer capsulesQuotable 40–60 word answers
Schema & entitiesMachine-readable authority
FAQ structureDirect Q→A citations
Crawler accessIndexed by GPTBot, ClaudeBot, PerplexityBot

Our 4-step GEO process

  1. 1Audit current AI visibility across five engines.
  2. 2Restructure content into answer-first, entity-rich pages.
  3. 3Ship schema, llms.txt and crawler access.
  4. 4Monitor share of voice and expand coverage.
Get a free AI Visibility Audit How GEO works
02How we work

Sample engagements, on a chart.

Illustrative examples of how we structure an engagement and the metrics we track. These are samples to show the shape of the work — not results from real clients (we're a new agency, and we'll only ever show real numbers once they're real).

E-commerceIllustrative

6.4× ROAS in 90 days on Meta + Amazon

Restructured account into a prospecting/retargeting split, rebuilt the creative engine and added Amazon Sponsored Brands.

Ad spend vs revenue
SpendRevenue
₹100₹180M1₹104₹250M2₹108₹370M3₹110₹510M4₹114₹650M5₹118₹770M6
Revenue index
6.4×
Blended ROAS
+327%
Monthly revenue
-38%
Cost per acquisition
Personal BrandIllustrative

0 → 240K engaged followers in 7 months

Built a reels-first content system and reputation layer that turned a quiet founder into a category voice.

Reach vs followers
Reach (K)Followers (K)
4010M19530M217060M3260100M4360165M5440240M6
Followers (K)
240K
Followers
18M
Monthly views
42
Inbound deals
AI SearchIllustrative

Cited in 3 of 5 AI engines for category queries

Restructured the site to GEO spec — answer capsules, schema and entity coverage — to win generative citations.

Organic vs AI traffic
Organic (K)AI-referred (K)
826M1849M28616M38842M49096M592150M6
AI-referred traffic
3 / 5
Engines citing
+214%
AI-referred traffic
#1
Share of voice
03How we work

From audit to scale.

A transparent four-step loop. Every brand starts with a free audit — no spend until we know exactly where the growth is.

01

Audit

Deep account, analytics and AI-visibility audit. We find the leaks before we spend a rupee.

02

Strategy

A full-funnel plan mapping channels, creative, budget and measurement to your revenue goal.

03

Execute

Campaigns, content and experiments shipped weekly — fast, accountable, transparent.

04

Scale

Double down on what compounds. Reallocate, automate and expand into new channels.

Tools we use

A best-in-class stack, wired into one dashboard.

Platform names shown for reference
GGoogle Ads
MMeta Ads
GGA4
SSearch Console
SSemrush
LLooker Studio
PProfound
PPeec AI
CCanva
HHubSpot
KKlaviyo
HHootsuite
06FAQ

Questions,
answered.

Structured to be quoted directly by Google and AI engines. Each answer is self-contained.

Still curious? Talk to us

Caught by Apricot plans, runs and measures full-funnel marketing across paid media, social, e-commerce, SEO and AI search. We combine performance advertising with creative, retention and analytics so brands grow profitably — and stay visible as buyers shift from Google to AI assistants like ChatGPT and Perplexity.

SEO earns rankings on a results page; GEO earns citations inside AI-generated answers. GEO structures content with answer capsules, schema and clear entities so engines like ChatGPT, Gemini and Perplexity quote your brand directly. The two are complementary — strong SEO foundations make GEO citations far more likely.

We focus on D2C and e-commerce brands across India and the GCC, plus founders, celebrities and personal brands needing social and reputation growth. Our campaigns are built for local platforms and buyer behaviour — Meta, Google Ads, Instagram, Amazon, Flipkart and WhatsApp.

Every engagement starts with GA4 and server-side tracking so revenue is attributable, not guessed. We report blended ROAS, customer acquisition cost, lifetime value and AI share of voice in live Looker Studio dashboards, reviewed with you on a fixed cadence.

Paid media and creative typically show meaningful movement within 30–60 days. SEO and GEO compound over three to six months as authority and citations build. We set milestone expectations in the strategy phase so progress is measurable at every step.

Yes. We run a free audit of your ad accounts, analytics and AI visibility, then share a prioritised list of opportunities. There is no obligation — it is the fastest way to see where revenue is leaking and where AI search is leaving you uncited.

Let’s talk

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caught?

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