Everything you need to be seen, trusted & bought.

Paid / Performance Marketing

Performance marketing is the practice of buying measurable, attributable customer demand through paid channels — every rupee tied to a sale.

The problem

Most brands pour budget into Meta and Google without account structure, clean tracking or a creative engine. Spend rises, ROAS falls, and nobody can say which ad actually drove revenue.

What we do

1. 1Rebuild account structure into prospecting and retargeting layers
2. 2Install GA4 + server-side tracking for true attribution
3. 3Run a weekly creative-testing engine — hooks, formats, angles
4. 4Scale budget only on what stays profitable

E-commerce Growth

E-commerce growth is the practice of compounding storefront revenue across marketplaces and D2C through listings, ads, retention and lifetime value.

The problem

Sellers treat Amazon, Flipkart and their own site as separate islands — inconsistent listings, wasted ad spend, and no retention to lift lifetime value.

What we do

1. 1Optimise listings, A+ content and catalogue health
2. 2Run Sponsored Products / Brands and marketplace ads
3. 3Build retention flows to raise repeat-purchase rate
4. 4Unify reporting across every channel

AI Search Optimisation (GEO/AEO)

Generative Engine Optimisation (GEO) is the practice of structuring content so AI engines like ChatGPT, Gemini and Perplexity cite your brand as the answer.

The problem

Buyers increasingly ask AI assistants before they ever reach Google. If your brand isn't structured to be quoted, you're invisible at the exact moment of intent.

What we do

1. 1Audit current visibility across five AI engines
2. 2Add answer capsules, schema and entity coverage
3. 3Ship llms.txt, FAQ structure and crawler access
4. 4Monitor AI share of voice and expand coverage

Social Media Management

Social media management is always-on ownership of a brand or person's presence — strategy, calendar, production and community.

The problem

Posting randomly with no strategy burns hours and builds nothing. Founders and brands go quiet, then wonder why social drives no business.

What we do

1. 1Set a positioning and content pillars strategy
2. 2Run a reels-first monthly content calendar
3. 3Produce posts, reels and stories on cadence
4. 4Manage community, DMs and engagement

Content & Creative

Content and creative is the production of scroll-stopping assets — reels, posts, ad creative and copy — at the pace performance demands.

The problem

Creative is the biggest lever in modern marketing, yet most brands ship one ad a month. Without volume, performance plateaus.

What we do

1. 1Build a hook and concept library from data
2. 2Produce reels, statics and UGC-style ads weekly
3. 3Write copy for ads, landing pages and email
4. 4Feed winners back into the testing engine

SEO

SEO is the practice of earning organic search rankings through technical health, on-page relevance and authoritative content.

The problem

Brands chase paid traffic while their organic foundation leaks — slow pages, thin content and no topical authority compounding over time.

What we do

1. 1Fix technical health, speed and indexation
2. 2Map topical clusters to buyer intent
3. 3Produce authoritative, entity-rich content
4. 4Build internal links and earn references

WhatsApp & Email Marketing

WhatsApp and email marketing is lifecycle communication that converts one-time buyers into repeat revenue through owned channels.

The problem

Brands acquire customers expensively, then never speak to them again. The cheapest revenue — repeat purchases — is left on the table.

What we do

1. 1Build welcome, abandoned-cart and win-back flows
2. 2Run segmented WhatsApp and email broadcasts
3. 3Grow opt-in lists with compliant capture
4. 4Test offers, timing and creative

Web Design & CRO

Web design and CRO is building fast, conversion-tuned sites and landing pages, then improving them with continuous experimentation.

The problem

Beautiful sites that load slowly and convert poorly waste every rupee of traffic sent to them. Most brands never A/B test at all.

What we do

1. 1Design fast, mobile-first conversion pages
2. 2Engineer clean, accessible front-end
3. 3Run structured A/B experiments
4. 4Iterate from heatmaps and session data

Branding & Identity

Branding and identity is the system of positioning, naming and visual language that makes a brand instantly recognisable.

The problem

Without a clear position and consistent identity, marketing spend builds no memory. Every ad feels like starting from zero.

What we do

1. 1Define positioning, audience and messaging
2. 2Develop naming and verbal identity
3. 3Design logo, type and visual system
4. 4Deliver brand guidelines for every team

Online Reputation Management

Online reputation management is the active monitoring and shaping of how a person or brand appears across search and review platforms.

The problem

A single bad search result or review wave can cost deals for years. Most brands only react after the damage is visible.

What we do

1. 1Monitor sentiment across search and reviews
2. 2Drive review velocity from happy customers
3. 3Shape and control branded search results
4. 4Respond to crises with a clear playbook

Analytics & Reporting

Analytics and reporting is the infrastructure that makes every marketing rupee attributable through clean tracking and live dashboards.

The problem

Decisions made on guesswork waste budget. Without server-side tracking and unified reporting, attribution is broken and channels fight over credit.

What we do

1. 1Implement GA4 and server-side tracking
2. 2Unify channel data into Looker dashboards
3. 3Define the metrics that map to revenue
4. 4Review performance on a fixed cadence

Celebrity & Influencer Marketing

Influencer and celebrity marketing is paid collaboration with creators whose audience trust transfers measurable demand to your brand.

The problem

Brands overpay for vanity follower counts, sign creators with no usage rights, and never tie a single sale back to a collaboration.

What we do

1. 1Shortlist vetted creators by audience fit, not follower count
2. 2Negotiate briefs, deliverables and paid-usage rights
3. 3Brief content that performs as both organic and paid ads
4. 4Track reach, engagement and attributed sales per creator