Insights

The GEO content engine.

Field notes on paid media, e-commerce and AI search — written to be useful to humans and quotable by AI engines. Every post is dated and structured for citation.

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FeaturedAI Search

GEO vs SEO: how to be cited by ChatGPT, not just ranked by Google

Generative Engine Optimisation earns citations inside AI answers. Here's how it differs from SEO — and why you need both.

5 June 2026·8 min read

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Paid Media

The weekly creative engine that 4×'d a D2C brand's ROAS

Volume beats perfection. A repeatable system for shipping winning ad creative every single week.

28 May 2026·6 min

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E-commerce

Amazon + Flipkart: a unified growth playbook for Indian D2C

Stop treating marketplaces and your storefront as islands. One system, one dashboard, more LTV.

19 May 2026·7 min

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AI Search

What is llms.txt — and should your site have one?

The emerging standard that tells AI engines how to read your site. A practical implementation guide.

11 May 2026·5 min

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Retention

WhatsApp flows that turn one-time buyers into repeat revenue

The owned channel most Indian brands ignore — and the lifecycle flows that compound.

2 May 2026·6 min

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Social

From invisible to category voice: a founder personal-brand system

How a reels-first content system grew a quiet founder to 240K engaged followers.

24 April 2026·7 min

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