Caught by Apricot
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About us

We help brands get caught — by people and AI.

A full-funnel digital marketing agency for D2C, e-commerce and personal brands in India. Performance-obsessed, radically transparent, and built for the AI era of discovery.

01Our story

An agency built for the way buyers actually discover brands now.

Caught by Apricot started with a simple observation: attention had moved, but most agencies hadn’t. Buyers scroll Instagram, search Amazon and increasingly ask ChatGPT — yet brands were still being sold the same tired playbook.

So we built a full-funnel team that runs performance, social, e-commerce and AI search as one engine — obsessed with revenue, radically transparent, and always one platform shift ahead. Today we help D2C brands, founders and personal brands across India get caught in the right eyes.

Caught by Apricot — a modern, AI-search-native marketing studio
2026
founded
AI-first
from day one
Why the apricot + eye

The mark is the mission.

An apricot nestled inside an eye. The apricot is the brand — warm, distinctive, worth noticing. The eye is attention itself. Marketing only works when the two meet: when the right brand gets caught in the right eyes, at the right moment. Today those eyes belong to people and to the AI engines they increasingly trust. Our whole job is to put your apricot in front of both.

02What we believe

Four principles we don’t bend on.

01

Revenue, not vanity

We optimise for sales and pipeline — never for metrics that look good in a screenshot but don't pay salaries.

02

Radical transparency

Live dashboards, plain-English reporting and no hidden retainers. You always know where every rupee went.

03

Build for what's next

We were optimising for AI search before most agencies knew it existed. We stay one platform shift ahead.

04

Speed as a strategy

We ship weekly. Momentum compounds — slow agencies lose to fast ones, every time.

03The team

Specialists, not generalists.

A focused team where every channel has an owner. We’ll introduce the people behind each role as we grow.

Founder & Growth Lead
Caught by Apricot
Head of Performance
Caught by Apricot
Creative Director
Caught by Apricot
AI Search (GEO) Lead
Caught by Apricot
Social & Influencer Lead
Caught by Apricot
Analytics Lead
Caught by Apricot

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